Business is not usual and it is not ordinary anymore.  We tend to think that used to be easier or that things will make more sense in the future, if only we can get everything straightened out.

But if you recall the Annie Dillard quote  “There were no formerly heroic times, and there was no formerly pure generation.  There never was a more holy age than ours, and never a less.”

Annie points to the fact that we often convince ourselves that life, and in this case business, was easier way back when and will be again in the future.  That we are in this state of temporary flux.

In reality though business has always been hard, it is now, and it will continue to be into the future.

You can call it the Unordinary Times we are in now.  And decades ago other business owners might have called their times just as unordinary.

What can be done to make wins in these unordinary times?  How do we as an agency elect to work with our clients and also encourage them to interact with their customers and prospects?

Here’s a few we like to preach but better yet also practice:

  1. Have a mission and a vision and stop at nothing to get there.
  2. Put people before profit.  Bob Moore, owner of Bob’s Red Mill and 50 year plus entrepreneur, said this very famously many years ago.  He also said when you focus on the people then the profit comes.  His company did over $80 Million Dollars last year in sales.
  3. Be ready to pivot.  Change is always coming.  Don’t be afraid to make strong pivots in your business target and model.

There are more we can all work on.  But the first step is embracing that these are unordinary times and they will continue to be unordinary times.

If it was easy to start and grow a business that required little intellect and made large amounts of revenue there wouldn’t be any large companies.  Every individual in the world would be a one person small business instead of working for someone else!

Are you ready to have a partner you can trust and help you navigate in the unordinary times?
We are that partner.  If you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We’ll even do a free audit of your existing advertising plan and give you our feedback.  We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email or leave us a comment below.


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