Would you be interested that people surf in icy waters?

Maybe.  But most people are well aware of that.

How then does someone raise $280,000.00 on Kickstarter to fund doing a documentary on this?

Maybe because photographer, surfer, and now filmmaker Chris Burkard phrased it as this instead “Six surfers set sail along the frozen shores of Iceland as the worst storm in twenty-five years is about to arrive. The storm blows through, shuts down the country, and turns the search for waves into a life-threatening prospect.

Despite constant darkness and stormy seas, the group continues the hunt for perfect waves and attempts to make history by surfing under the northern lights.”

Are you more interested now in this?  Yeah I am too!

The story matters in marketing and advertising more than people care to believe it does.  As a business if you can decide to tell your story more authentically and in a more engaging and loving way than your competitors you WILL have a leg up.

There’s no doubt about it.  Telling stories takes more time and dedication and is often cumbersome.  Which is good news because most won’t care to deal with that kind of stuff.  They would just rather have sales.

Surfing in icy waters doesn’t create sales though.  Six surfers heading into the worst storm in the last twenty-five years in Iceland in search of the perfect wave however does create sales.

How are you telling your company’s story?

If you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We’ll even do a free audit of your existing advertising plan and give you our feedback.  We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email Mike@HutchisonMedia.com or leave us a comment below.


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