Take care of your customers every day whether you think they need to be cared for or not.  When you do that you might get a “trophy case” like our client Rosati Windows has.

Set the expectation that they will be wowed, overly satisfied, and perhaps even surprised by how you do business.

Read about the latest innovations before they are known and start experimenting to see if you should be using them.

Talk to your customers like people…treat them like your family…and flat out hustle when it comes to how you serve them.

You can call it playing above the rim, or doing the blocking and tackling, or just continuing to always play offense.

Whatever you prefer the concept is the same.

Do the things now that matter to people that will leave your relationship with them in a good spot in the future.

Avoiding core culture and vision implementations each day will ultimately lead to back pedaling and defense against customers.

When you play above the rim the customers now how important you view them and how much you care about them.  When that mentality is soaked into every employee and used as a mantra for your whole company slam dunks happen more often.

Even if you are a five foot nothing without a vertical leap…you can still play above the rim and slam it home for your people every single day.

If you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We’ll even do a free audit of your existing advertising plan and give you our feedback.  We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email Mike@HutchisonMedia.com or leave us a comment below.


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