These two words combined certainly make for quite the buzzword in the digital marketing and advertising space.

But what exactly does lead generation mean?  And how do you do it?

Well simply put it’s the process and gathering of leads for a business to then hopefully convert to customers, sales, and revenue.

Lead generation has been around for ages.  Ancient Roman traders referring friends to other people’s booths, farmers looking for a certain piece of livestock, all the way up to the Mad Men era of utilizing TV and Billboards to drum up business.

This was…and still is…lead generation. Then what is digital lead generation?

Let’s start with what it is not. At least not how we view it at Hutchison Media.

Digital lead generation is not:

  • Purchasing a list of email addresses and then sending people a message when they aren’t expecting to hear from you.
  • The curation of LIKES on a Facebook Page.  Those are nice but they aren’t exactly leads for your business.
  • People who sign up for a free something or other but then unsubscribe the second they have gotten their free gift.

What is digital lead generation?

At Hutchison Media we believe it’s all about curating and nurturing an ongoing relationship with people.

It starts with digital advertising on social networks and goes down the funnel with a data driven approach to it.

The funnel is perhaps our secret sauce and what we pride our work on the most.

Bottom line is lead generation is supposed to get you the good leads!  Not the ones that Jack Lemmon is crying about in Glengarry Glenross.

If you want to have successful lead generation it doesn’t have to be done only as a digital program.  (It worked out well for Caesar and Don Draper!)

But you do get to focus on creating a relationship.  Rather than beating people over the head with a message they didn’t ask to receive.

That’s why we think Hutchison Lead Generation is a bit different.  We invite you to view it differently too.

And if you want and need the lead generation but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you.

Or, if you’re like so many people and just don’t fully understand the process, or this crazy digital stuff, we can explain it to you in a language you’ll understand.

Email or leave us a comment below.


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