We had a client that was new to working with us last fall. They were also fairly new to the digital landscape and what it all meant for their business.
A question they had when we recommended they start implementing dollars into both Facebook and Google AdWords was how quickly will it work?
Meaning how quickly will people respond and see the ads and then take action on them.
It’s kind of a tough question to answer honestly. And it’s not because we are trying to shy away from answering. Since we hold ourselves accountable and want to be responsible for results we are open to these questions and conversations.
But the answer depends on a lot of things!
Here are a few factors:
- How new are you to an overall digital footprint with your business?
- How consistent are you with your digital strategy?
- Are we certain the targeting we are going to use is the right one?
- Is the messaging on point?
- Does the offer align with the audience?
All of these things matter. Just like in traditional advertising it goes far beyond just starting to advertise.
However on day one of doing Facebook Ads with us they had a person walk into their store, say they saw the FB ad, and proceeded to move forward with a five figure purchase.
In this instance we had our question answered in how quickly would it start to work, faster than we could have given the new client a phone call or email reply honestly!
That’s not always the case. When it is great. When it’s not just know that you have a lot of different factors weighing into how quickly something will start to work.
Embrace the process and keep hustling!
If you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We’ll even do a free audit of your existing plan and give you our feedback. We actually work hand in hand with business owners and marketing directors, not in place of them.
Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.
Email Mike@HutchisonMedia.com or leave us a comment below.