A great client of ours sent us their next email they are going to send to their opted in subscriber database.  (If you are not sure what that means definitely send me a note at Mike@HutchisonMedia.com.)

We all reviewed and gave some feedback.  I also felt it worth mentioning that the email you are sending a client is just as important, if not more, as the in-store experience they are going to get when they show up to a business.

I truly meant that as well!

How important is email marketing?

It’s your most vital free source of marketing to talk to a client or prospect online.  It’s the opportunity to have a one on one conversation with your community.

But it doesn’t stop there.  Social media marketing is important.  And not just announcing a sale on Facebook and expecting people to show up.

At Hutchison Media we talk to our clients about carefully curated social media posts that take time, care, and energy to create.

The business world now has more opportunities than ever.  Startups grow overnight to multi million dollar companies without ever doing advertising.  But for every startup that does that there are 200 that try the same route and don’t make it.

Advertising still works.  It’s still important.

But how important is it?

It’s just as important as your email marketing, in-store experience, website, referral program, online reviews, leadership team, sales team, and of course your product.

The thing is every single opportunity can also be a detriment if you don’t treat it with the loving energy it deserves.

Every facet of your business is important to its success.  Not just the advertising and the sales part.  You have the opportunity now more than ever to sink or swim.

Take everything serious and you’ll swim.  Half go at important processes in your business and you’ll have just the opposite effect.

If you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email Mike@HutchisonMedia.com or leave us a comment below.


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