At Hutchison Media we have done a lot of different things for dozens and dozens of clients over the years.

For a while we went through the process of doing “everything for everybody” and we learned that didn’t actually support ourselves or our clients.

We now have taken the time and the energy to focus in on our core competencies.  Core competencies are what a company does best.  They stick with those services or products and don’t concern themselves with all the other “noise” that they could be working on.

The idea of this stems from the great read From Good to Great and employs the Hedgehog Concept in terms of what to stick with and what to get rid of.  The World’s Largest Cuckoo Clock (historical marker picture above) understands what it is and what it isn’t.  It shows off what it does best and ignores the rest.
It also doesn’t try to do things it isn’t, it sends the cuckoo out every 30 minutes 24-7.  That’s what people are there to see so it does it.

At Hutchison Media our two core competencies are Moneyball Media Buying and Digital Lead Generation.

Everything else takes a backseat.  No offense to marketing consultation, organic social media posts, or overall business development practices.  We know how to do those and teach others how to do them but they aren’t our core competencies.  So we let them take a backseat and we don’t concern ourselves with them.

Why stick to some core competencies if you are a business owner or a marketing director?

It will help you know your target customer better, have the bandwidth to grow what you do best, and enable you to be more efficient, value driven, and more enjoyable in the approach that you are taking for business.

We have noticed seismic shifts in our business for the positive since choosing to focus on two core competencies.  We definitely recommend doing it!

Is this something your company struggles with or thrives in doing?

We are here to help with that and if you want and need digital lead generation or our moneyball media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you.

We’ll even do a free audit of your existing advertising plan and give you our feedback.  We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email or leave us a comment below.


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