It is that time of the year. When marketing and advertising strategies are being prepared and approved for 2018. When teams are huddling up after their holiday party to discuss budgets and strategic direction. When businesses begin discussing how to further build their brand.

How do you build a brand?
Not by declaring that it’s an initiative. Brand building happens day in and day out both online and offline. It happens whether or not you choose to make it a priority. Probably being built in the wrong direction if you don’t make it a point to work on and vice versa if you choose to focus on it.

Brands are not built overnight.

They are built with the right culture, an awesome product, an unwavering focus on your customers, and being authentically yourself.

To build a great brand you need so many factors that you can control to be worked on constantly and a few factors out of your control to bounce your way.

What are those factors you can control?
1. Your social media marketing authenticity.
2. Your content marketing strategy and approach.
3. Your team culture and putting the right people on your bus.
4. An incredible product.
5. A focus on people instead of maximizing profits.
6. Sustainable growth strategies and expertise in every department.
7. Not being out hustled.

What factors can’t you control?
1. Emergence of competition.
2. Someone else going viral.
3. Customer energy towards a different brand.

Add about 10 more to each of those lists. If you want to build your brand in 2018 start today by doing the things you can control and not making it a “strategic focus.” Building a brand is about growing your business and culture…that’s not a focus…that’s simply your only way to survive and only chance to grow.

Brand building is not a gimmick, it’s a way of life.

Are you ready to commit to that way of life today? What can Hutchison Media do for you if you aren’t already a client of ours? We’ll do a free audit of your existing advertising plan and give you our feedback.

We actually work hand in hand with business owners and marketing directors, not in place of them. Or, if you’re like so many people and just don’t fully understand the digital marketing/advertising process we can explain it to you in a language you’ll understand.


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