I was meeting with our website designer last week and he posed the question to me “What makes your business different than the competition?”

It was a very interesting question and one in which I sat back and thought about for a few moments prior to responding.

I responded that our team likes to be held accountable by our clients.  That’s different enough in our eyes.

Unfortunately in the world of marketing and advertising agencies we have gotten so focused on doing things in a certain method for a client that we would prefer to be judged more on the method rather than the results.

What this means is we would rather be reviewed based on if what we ordered clients actually ran, it was at a fair market price, or if we got additional “free stuff” for them.

We choose to take the road less traveled and would rather be held accountable for the client’s results in sales based on what we we do for them.  Nothing more nothing less.

Hold us accountable (and we will ask that you hold yourself and all of your employees accountable too) and we’ll do our absolute best work possible and strive to get you the best results possible.

Being held accountable doesn’t seem like much but for all the creativity in the marketing and advertising world it seems like we often don’t like to do our own advertising, email marketing, or social media posts (we actually do all of those for our own business) and would prefer to be judged based on smoke and mirrors and methods instead of actual results.

We aren’t right and others aren’t wrong.  But going back to the question that was posed to us by our web designer we are willing to hold ourselves accountable for a client’s results.

However we also expect our clients to take full ownership in their business and do everything they can to ensure that the marketing and advertising are on point and can move the bottom line.

If you are someone who likes to hold yourself accountable (and your team or agency) then it’s clear you like to take ownership in your life.  Ownership is what ultimately can lead your career and business to new heights.

We like to work with people like that, or just even network and hang out with them, so if that’s you drop us a line.

We’d love to hear from you!

If you want and need digital lead generation or our MoneyBall media buying services but don’t have the in-house bandwidth to do it we’d be more than happy to set up a time to chat about how we can handle it for you. We’ll even do a free audit of your existing plan and give you our feedback.  We actually work hand in hand with business owners and marketing directors, not in place of them.

Or, if you’re like so many people and just don’t fully understand the process we can explain it to you in a language you’ll understand.

Email Mike@HutchisonMedia.com or leave us a comment below.


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